How to get people to choose you.

This is what winners do

One of the keys to winning in life is knowing how to get people to choose you. Or at least your product, service or idea.

The fact is, it’s not the best product, service or person who wins. It’s the best pitch!

Backable people know how to move and inspire others to take a chance on them. It could be an interview, audition or pitch. According to research by Suneel Gupta at the Kellogg School of management, the difference between the winners and the losers is that the winners practice. A lot! They do about 21 practice sessions before the real thing. Here are three tips to guide you:

1. No opportunity is too small. You can practice on a friend or family member, in                person or over the phone.

2. Get feedback: Ask what they liked and what they think you could improve.

3. Record yourself, play it back and give yourself feedback. Start with something you         liked – this helps to keep your spirits up and reinforces the good stuff. Second,               identify something you can improve in the next round.

Yip, you read it correctly. 21 practice sessions! So, what are you waiting for, get practicing!

For my internationally acclaimed 6-step pitching formula do the Pitch to Win Course on the Xlife Member Zone.

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“The Pitch to Win Method played a critical role in our winning this competition.” – Juliian Kyula, Winber, IBM, Global Entrepreneur of the Year.

Live eXceptional!


Justin Cohen
Bestselling author
Speaker Hall of Fame Inductee
TV Show Host & Coach*