“Build it and they will come,” is a lie.

Have you ever been convinced that you had the best offering? Yet you lost the deal to a competitor offering less value at a higher price? That happened to me a lot. I struggled for years to close deals. I remember the day I finally got my wakeup call. I’d just lost a...

Why They Rejected You

“We regret to inform you.” Don’t you hate those words? I used to hear them all the time. It’s the key reason that people say they hate sales. According to the department of labor statistics one in nine people is a sales person. But actually, if you think about it, so...
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