Spread the story
Approximately 80% of all buying decisions are made after hearing a story from a satisfied customer. Your profitability depends on the stories that your customers tell about you. Hey, did I tell you about this hotel I stayed in when I was last in Cape Town? It’s...Organisational Storytelling
“You can change an organisation one story at a time.” The greatest tool in a leader’s arsenal is a good story. Prof Howard Gardener, Harvard University Many organisations are good at recognising success, just not replicating it. The key is imitation. The most...Buy my story
Think you go out shopping for products and services? In fact what you really shop for are stories. As for those in marketing and selling, you better make sure you know what story you’re selling. What do a Porsche Cayenne and a VW Touareg have in common? Well...Tell better stories
Ever tried to sell, persuade or teach and noticed your audience’s eyes glazing over? Perhaps you were in the audience and the presenter had just clicked on to the fortieth slide, you know the one I mean, the one with about twelve bullet points and a triple bar graph...Teach me – tell a story
You know those kids at school who didn’t have to work and got an A+, well I was the kid who had to work really hard for my D-. In our school if you weren’t good academically you had one other way to redeem yourself: sport. Unfortunately I had the eye-hand coordination...
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