The hero we don’t see
A lot of people have gone further than they thought they could because someone else thought they could. ~ Unknown In this week’s edition: 1) Why the man who broke the four-minute mile wasn’t the real hero. ...Spread the story
Approximately 80% of all buying decisions are made after hearing a story from a satisfied customer. Your profitability depends on the stories that your customers tell about you. Hey, did I tell you about this hotel I stayed in when I was last in Cape Town? It’s...Organisational Storytelling
“You can change an organisation one story at a time.” The greatest tool in a leader’s arsenal is a good story. Prof Howard Gardener, Harvard University Many organisations are good at recognising success, just not replicating it. The key is imitation. The most...Buy my story
Think you go out shopping for products and services? In fact what you really shop for are stories. As for those in marketing and selling, you better make sure you know what story you’re selling. What do a Porsche Cayenne and a VW Touareg have in common? Well...When it’s good to gossip
The most primitive way to try to look good is to make someone else look bad. Justin Cohen Let’s be honest most of us get a perverse satisfaction out of talking behind people’s backs. It makes us feel better about ourselves. But not only do we...
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