Think you go out shopping for products and services? In fact what you really shop for are stories. As for those in marketing and selling, you better make sure you know what story you’re selling. What do a Porsche Cayenne and a VW Touareg have in common? Well...
The most primitive way to try to look good is to make someone else look bad. Justin Cohen Let’s be honest most of us get a perverse satisfaction out of talking behind people’s backs. It makes us feel better about ourselves. But not only do we...
Ever tried to sell, persuade or teach and noticed your audience’s eyes glazing over? Perhaps you were in the audience and the presenter had just clicked on to the fortieth slide, you know the one I mean, the one with about twelve bullet points and a triple bar graph...
You know those kids at school who didn’t have to work and got an A+, well I was the kid who had to work really hard for my D-. In our school if you weren’t good academically you had one other way to redeem yourself: sport. Unfortunately I had the eye-hand coordination...
Earlier this year I started to feel business slip and then I saw that word in the papers – RECESSION! Looking at my mortgage payment I took in a deep breath and thought about two restaurant owners, John and Bill. John goes to a hospitality conference. Bill can’t make...